MANCOSA skillME

Digital Marketing: Crafting a Winning Strategy

Online Short Learning Programme

R999

About this programme

Digital marketing, like every other industry, continues to evolve with the invention of new technologies. With more consumers available on digital platforms, there are many channels that can be used to acquire and retain them. However, a winning digital marketing strategy is much more than utilising digital channels to reach potential customers. So, what makes a successful digital marketing strategy?

The MANCOSA skillME Digital Marketing: Crafting a Winning Strategy short learning programme (SLP) has been developed by industry experts to provide individuals with an understanding of digital marketing and digital marketing strategy. The programme develops the skills that are required in order to successfully produce a winning digital marketing strategy.

Take this programme to

Understand marketing in the digital era
Analyse the different elements in a digital marketing strategy plan
Explore key tenets of contemporary digital marketing channels
Identify and understand digital target markets
Recognise how to use social media channels strategically

Admission and user requirements

There are NO admission requirements for this short learning programme – simply #CLICKtoLEARN.

User requirements:

Own laptop or PC or tablet/mobile
Own internet connection
Approximately 1 GB of data

Additional benefits

High-impact microlearning programme developed by industry and academic experts
Mobile friendly and accessible
Interactive/ gamified content and assessments
Videos on demand

Blockchain Certificate

Upon successful completion of this SLP students will receive an automatically generated Certificate of Completion backed by MANCOSA and issued through blockchain.

Blockchain certificates, can be easily shared with your network and are easily verified by employers and recruitment agencies.